In 2019, China entered the 10th year of the “new medical reform.” After entering the “deep water zone” of reform, Internet technology has become a powerful support for solving the reform problems. In recent years, the State Council has successively issued the “Healthy China 2030” Planning Outline and the “Guiding Opinions of the State Council on Actively Promoting the “Internet +” Action” to make a layout for the Internet + medical health industry development.
With the help of policy incentives and technology, the Internet medical industry has achieved rapid development. According to statistics, enterprises with the words “Internet Hospital” are growing at a rate of two per week. However, this industry is in the early stage of development, and many problems need to be solved urgently. For example, there is a lack of uniform standards for operation and management, and regulatory regulations have yet to be improved, which requires the guidance and promotion of relevant industry organizations.
In this context, on July 20th, the China Research Hospitals Summit Forum was held in Hainan, and announced the establishment of the China Research Hospitals Association Internet Hospital Branch.
The China Research Hospital Association is a national first-level society officially approved and registered by the Ministry of Civil Affairs. Since its establishment, it has been committed to organizing its members to strengthen the theoretical and practical research of research hospitals and promote academic exchanges at home and abroad. Medicine is the core and actively explores new models for hospital development. The establishment of the Internet Hospital Branch aims to research and guide the industry in terms of policy research, medical treatment standards, technical standards, industry self-discipline and industrial development, and promote the progress of the Internet + medical health industry.
At the same time, in view of the contribution made in the implementation of the national “Internet + medical health” strategy, and in promoting the sinking of medical resources and realizing the value creation of online and offline integration of medical services, the Society issued a vice-president to Jingdong Health CEO Xin Lijun. Long appointment letter.
“Learn to need the entry of leading companies in this industry,” said the president of the Internet Hospital Branch of the China Research Hospitals Association, said: “Jingdong has comprehensive and strong scientific and technological strength, and its development in the health field is clear and clear. Strategy and direction, we believe that Jingdong Health has the ability to become the industry leader and play a greater role in promoting the comprehensive and rapid development of China’s ‘Internet + medical health’.”
The meeting announced the establishment of the China Research Hospital Association Internet Hospital Branch (Source: Enterprise for the picture)
At the beginning of 2019, the “Internet + Medical Health White Paper” released by Kantar Consulting showed that there are many pain points in the traditional medical field, such as hospitals, patients and doctors, and the rise of the Internet provides a rich solution. The program, encouraged by the policy, Internet hospitals have ushered in rapid development since 2018, and the number of consultations has also accelerated.
In recent years, Jingdong Health has been actively deploying the Internet medical industry, and has launched online medical services such as consultations and registrations on the Jingdong platform around the needs of patients.
The Jingdong Internet Hospital, which was launched in December 2017, is the core product of the Jingdong Health Internet Medical Business segment and is one of the first Internet hospitals in China to obtain an Internet hospital license. Users can not only find suitable doctors for online consultations in Jingdong Internet Hospital, but also online follow-up and chronic disease management after online hospital consultation. This means that people can conduct professional medical consultations through Internet hospitals, and returning to the clinic can save them from leaving their homes.
At the same time, combined with its unique pharmaceutical supply chain advantage, JD Health also pioneered the online “medical + medicine” closed loop in the industry. After the patient’s consultation, patients can also purchase medicine directly in the Jingdong platform and enjoy the service of giving medicine to the door. Realize the user-centered comprehensive, intelligent and convenient medical purchase experience.
At present, the doctors on the Jingdong Internet Hospital platform come from 327 cities in 32 provincial-level administrative regions, 60% of which are from the top three hospitals, and 78% of the doctors are above the level of attendance. During this year’s Jingdong 618, the number of consultations at Jingdong Internet Hospital increased by 36.2 times year-on-year, and the volume of psychological consulting services increased by 9.3 times year-on-year. It has become one of the fastest growing Internet medical platforms in the industry.
With the further upgrading of the Internet medical industry, online and offline integrated supply chain integrated Internet hospitals have become an industry development trend. Take the First People’s Hospital of Suqian City (Suzhou People’s Hospital Suqian Branch) as an example. In January 2019, the First People’s Hospital of Suqian City “moved” to the Jingdong Internet Hospital, which truly realized the integration of online and offline medical resources and medical services, and provided more secure medical resources and operations.
At the same time, with the Suqian medical insurance system and Jingdong systemic access, Suqian also created the medical e-commerce platform “online medical insurance payment first person”, achieving an epoch-making step. At this point, Jingdong realized the closed-line “medical, medical, medical insurance” of the Internet in Suqian, and created a “smile medical treatment curve” that connects patients as the center and connects “medical-medicine-risk”, bringing true online and offline integration to consumers. Get medical experience.
The overall integration of Jingdong Internet Hospital and Suqian First People’s Hospital is the first online and offline integration cooperation between public hospitals and platform Internet hospitals in China. At present, Jingdong Health is also cooperating with many top domestic hospitals, taking advantage of Jingdong’s leading technology to achieve a patient-centered medical process and creating a smart hospital solution that integrates online and offline; in a flexible and efficient manner The interconnection of medical institutions and the high quality of medical care for digitally empowered medical staff provide patients with a better medical experience and continue to promote medical service innovation.
At the conference site, Jingdong Health CEO Xin Lijun accepted the letter of appointment and said: “Jingdong Health will continue to export its own superior resources and capabilities, assist in the reform of the medical and health industry through technology empowerment, and actively promote cooperation with medical institutions with patients as the center. Assist in the optimal allocation of medical resources.”
It is understood that Jingdong Health officially operates independently in May this year, and is a sub-group of the Jingdong Group that focuses on operating large health-related businesses. At present, Jingdong Health has initially realized the coverage of the whole industry chain of medicines, the whole process of medical treatment, the whole process of health, and the whole life cycle of users based on the four core business segments of medical health e-commerce, Internet medical care, health service and smart solutions. The industry’s most extensive and complete “Internet + medical health” ecosystem.