Recently, the National Health and Health Commission, the Ministry of Public Security, the State Administration of Taxation, the Medical Insurance Bureau and other 9 ministries and commissions jointly issued the “Notice on Printing and Distributing the Work Points of Correcting the Unhealthy Winds in the Field of Medicine Purchase and Sale and Medical Services in 2019”. One of the key points of the notice includes cracking down on commercial bribery and scrutinizing illegal meetings such as disguised academic conferences. On May 23 this year, the Ministry of Finance issued a document to the provincial and municipal finance departments (bureaus) and their affiliated institutions, and conducted special inspections on accounting information quality for 77 pharmaceutical companies, focusing on checking whether the cost of these enterprises is true. Whether there is a virtual column. Among them, the “transparent” supervision of the phenomenon of the transfer of conference fees, office expenses, equipment purchase costs, etc. to medical enterprises is particularly proposed for the authenticity of sales expenses.
In the actual business operation process, it is an important and meaningful academic promotion path for pharmaceutical companies and medical device companies to hold and conduct academic conferences. However, there are often non-compliance and even violations of the law, for example, through virtual invoicing, the use of conference funds for commercial bribery or fraud. These non-compliance and even illegal meetings will increase the economic burden of the enterprise and hinder the development of its business; it will affect the reputation of the company and even cause serious losses to the enterprise. Therefore, the compliance and effectiveness of this type of conference is the focus of pharmaceutical companies and medical device companies.
Traditional medical conference compliance inspections are often conducted by sampling. That is, the company extracts some meetings from thousands of meetings, and delegates the authenticity and validity of third-party personnel or internal compliance management personnel to the local inspection meeting. ,Compliance. However, this method is subject to cost constraints, and the scope of inspection is limited. It cannot cover all medical conferences. Especially for many medical conferences that occur in remote areas, manual sampling takes a lot of time, labor and resources, and increases the burden on enterprises.
D.Spot is a digital activity remote management intelligent tool jointly developed by Deloitte Life Science and Medical Group and Deloitte Innovation, Digital and R&D Center (IDDC). It is built by intelligent algorithm embedding, process information integration and automatic analysis system. Enterprises can effectively realize the remote management of various medical conferences.
Online management tools empower offline medical conference management
“The original intention of D.Spot is to help companies further improve the efficiency of medical conference compliance management.” Feng Wei, DJ’s China Risk Consultation Manager and D.Spot Product Manager, told the Academia Sinica that D.Spot uses IOS APP as the carrier and single conference. Regulatory monitoring requires only two people to do it remotely.
First, the conference organizer performs the specified operation or shoots the specified content by logging in to the APP or using a small program, for example, taking a photo of the presenter, providing a two-dimensional code sign, photographing the scene of the conference, and the like, thereby collecting the original complicated conference data collection process. Become integrated and streamlined. At the same time, all operations in the APP or applet are transmitted to the background in real time, realizing the real-time monitoring information.
Subsequently, the third-party employed professional or corporate compliance management personnel conduct remote observation through the D.Spot background to collect maintenance information. “Regular meeting information collection is decentralized and unstructured, and D.Spot tools can be used to collect data in a centralized, structured, real-time manner,” Feng said.
After the meeting is completed, D.Spot can automatically generate a graphical report to help the Deloitte project management PMO team or corporate compliance management personnel to analyze and interpret and assess the compliance of the meeting. D.Spot can further score the risk according to the authenticity, validity and compliance of the meeting, and propose a meeting monitoring plan based on risk score. For example, for meetings with high risk scores, meeting organizers may be required to increase online video observation time or provide more meeting credentials; for meetings with lower risk scores, the compliance monitoring operation process can be simplified to improve management efficiency. . In addition, based on the collection of a large number of meeting data, D.Spot can also help enterprises to analyze meeting information from multiple dimensions and improve the overall compliance work.
“Customized analysis based on real-time data has greatly improved timeliness and accuracy.” Feng Wei said that traditional conference management takes weeks or even months from post-meeting information collection to structured analysis and feedback. The Spot tool simplifies it by directly collecting, integrating, and processing information during the meeting, using its embedded intelligent algorithms for real-time analysis, for meeting organizers, corporate meeting compliance managers, and other custom queries within the scope of authority. Statistics, analysis, and improve work efficiency and management quality.
D.Spot breaks the limitation of traditional manual spot check on geographical location, so that conference management is not affected by objective factors such as long distance, bad weather and temporary change of meeting time. Remote conference management is carried out through remote connection, which greatly reduces on-site spot check. The cost of meeting, manpower and other meeting management.
Management tools throughout the meeting
As a remote meeting management tool, D.Spot takes the life cycle of the medical meeting as a clue, and runs through the entire meeting process of pre-conference planning, in-meeting, and post-conference review.
D.Spot can arrange activities online and keep relevant monitoring information in real time.
In the pre-conference stage, through the D.Spot risk portrait scoring system, effective identification of high-risk meetings and targeted selection of monitoring samples, and even through the early warning system, some early high-risk meetings will be pre-warned beforehand. At the time of compliance and risk management, they will be involved in the event or in advance.
D.Spot has face recognition function to effectively ensure the authenticity of the meeting
During the implementation phase of the conference, D.Spot matches the location information of the conference organizer according to the location of the conference, that is, through the face recognition, live photos, small videos, real-time video, attachment file uploading, etc., from time, place, speech The information and other aspects of the assessment of the authenticity of the meeting.
In the post-meeting feedback phase, the D.Spot risk portrait management and early warning system is used, combined with internal and external data, to monitor the overall situation of the risk management and control through multi-dimensional monitoring indicators and visualization. At the same time, D.Spot supports users’ online feedback on the results of remote flight inspections, helping frontline organizers to communicate directly with the compliance department and reduce information asymmetry. In the end, we will continue to help companies improve their conference compliance management.
Of course, D.Spot also provides a corresponding digital solution for data analysis. D.Spot’s data analysis system is mainly composed of four elements, including executive summary, difference analysis, risk portrait and intelligent report custom export.
Overall, under the current background of strong supervision, how to effectively improve the level of conference compliance management with limited resources is believed to be a common problem faced by every enterprise. Deloitte’s D.Spot digital solution hopes to bring real value to the company by improving the compliance and effectiveness of the medical conference through the management of the entire lifecycle of the conference.