CHUIHUI Care: Building Online + Offline Home Care Service Network

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Affected by the traditional Chinese pension concept, most elderly people choose to live at home, and many places have also presented a “9073” or “9064” pension system, that is, 90% of the elderly choose to live at home and 7% or 6% of the elderly Community institutions provide for the aged. 3% or 4% of the elderly live in nursing homes and other institutions. Therefore, smart home care has become the choice of many elderly care service providers.

Most of the smart home care services are created by absorbing various advanced information technologies, such as the Internet of Things, cloud computing, and the Internet, to create a “system + terminal + elderly + service” smart care service.

In the face of China’s aging and elderly care issues, in Shenzhen, several friends who have worked hard in the fields of healthcare and communication technology for many years have deep feelings-they are all “skilled immigrants”, and they feel the same for the empty nest elderly and feel that they should use it. Solve this social problem according to the national conditions. In November 2019, “CHUIHUI Care” came into being: relying on the Internet of Things and cloud computing technology to protect the home safety of the elderly around the clock, build a professional service network, and provide services directly to the elderly.

Just one year after CHUIHUI Care was founded, it has expanded its service network to 19 provinces and 2 municipalities across the country, accumulating more than 100 cities. What’s the secret of it?

Hard to have both work and family, who will take care of the empty nest elderly

Speaking of the original intention of starting a business, the friends of “CHUIHUI Care” did not directly start to talk about their entrepreneurial history, but first asked Arterial Network two questions, about age, about the assumption of fifteen years later.

What does the fifteen-year time span mean? It can be the time it takes for a child to go from immaturity to maturity, or the golden age of a young man’s career development, or the process of parents’ aging. Aging is a process, but children realize the aging of their parents and their own weakness in an instant.

“From the time I graduated to the present, I will call home regularly, but I am busy at work and rarely go home to visit my parents. I once called my mother and learned that my father was hurt at home a few days ago. All is guilt.”

There are still many people in the same situation as them. Driven by policies such as family planning and university enrollment expansion, many children of the elderly have completed an irreversible population migration, and are farther and farther away from their aging parents.

According to relevant data, people over 64 years old have at least a 28% chance of having a risk event at home every year. As people who have direct blood ties with their parents, children cannot know the first time when their parents have physical conditions.

For most people, the balance between family and career is a mountain that cannot be bypassed. Under this circumstance, the old-age care method has also changed from the traditional way of seeing children in person to spending money to purchase old-age care services.

In the service system of CHUIHUI Care, children are the subscribers of the service, and the elderly are the objects of service. Most elderly people are low-desire people, unwilling to trouble their children and neighbours, and unwilling to spend money on services. But this does not mean that there is no need for the elderly, but that many elderly people are used to diminishing their needs.

Online: Internet of Things + Cloud Computing for Intelligent Nursing

In the entire home care service system, most people focus on how to provide respectful, safe and caring services for the elderly as much as possible. In response to this problem, CHUIHUI Care gave its own solution.

After the child successfully subscribes to the service, the staff will come to install smart nursing equipment within the specified time, and open the online and offline all-weather nursing service at the same time. Taking into account factors such as the usage habits of the elderly, the difficulty of operation and privacy, CHUIHUI Care uses wireless sensors instead of video surveillance equipment.

“Video surveillance is indeed a very intuitive way to care for the elderly, but the use of video surveillance requires consideration of two factors: on the one hand, as an adult, the elderly are willing to always be under surveillance; on the other hand, children have no time to do it. Keep watching the screen 24 hours a day.”

Through the life trajectory information of the elderly fed back by the device, the cloud computing platform of CHUIHUI Care can establish the behavior model of the elderly’s home life, and children can also view the visual report of the elderly’s home life through the daily automatic push of the WeChat official account.

When an emergency warning event occurs, the 24-hour online staff of CHUIHUI Care will analyze the warning event and specific content and try to confirm the safety with the elderly, and initiate the emergency rescue of offline service personnel as soon as necessary. mechanism. In consideration of the efficiency of responding to emergencies, the step of asking children about the situation is skipped in the process, but risk reminders will be sent to women in time and service information will be synchronized.

Offline: Linkage with help elders to provide door-to-door services

After children have purchased basic smart nursing services, they can also order value-added services for the elderly. During the whole process, the children are the payers of the services, and the elderly directly enjoy the designated services without spending any additional costs. This also prevents service personnel from selling products and charging fees to the elderly to a certain extent.

These workers who provide services for the elderly are called helpers, whose main responsibility is to help the elderly in need to solve the inconveniences in life offline. In order to ensure the efficiency of service provision of helpers, CHUIHUI Care arranges helpers on duty based on community streets, so that helpers can quickly reach the service location after receiving service requests.

In order to ensure the quality of service and the safety of the elderly, every helper of “CHUIHUI Care” needs systematic professional training before entering the job, passing a series of rigorous personality type tests, online theoretical examinations and offline practical assessments , Real-name authentication and upload of health certificate information will also be carried out before signing the contract, and real-time photos must be uploaded each time a service is provided to ensure the reliability of the service.

For some key positions, the helpers must pass the “touring examination” every time. The company also encourages elder helpers to apply for the examination of health managers, and regularly organizes emergency rescue and cardiopulmonary resuscitation skills training.

Chunhui’s helper said, “When I arrived at Chunhui, I realized that there are so many exams in my life. I don’t stop studying, I’m constantly charging and adding value…”

Chunhui HR partner believes, “In fact, if you can keep learning self-discipline and pass the exams patiently, the helper groups that can really stay are actually more trustworthy and more assured for the elderly.”

As of November 2020, CHUIHUI Care has more than 3,300 contracted helpers. With the expansion of CHUIHUI Care’s service scope in the future, this number will only increase.

As the saying goes, there is a sequence of hearing the truth, and there is a specialization in the art industry. The service model of CHUIHUI Care focuses on “online smart nursing + offline manual service”. Based on the long-term smart care concept, the company is clearly positioned to avoid becoming a housekeeping service and nursing service provider in the traditional sense.

In addition, CHUIHUI Care relies on modern technology to directly provide services to the elderly through its own network of elders. It also has a product chain positioning difference from companies that develop intelligent elderly care software and hardware for institutions.

Continue to expand the service network and sink to the county seat

For future development, CHUIHUI Care will focus on the sinking of the service network. At present, CHUIHUI Care’s service network is mainly concentrated in major provinces and cities, and has not yet been widely spread to counties and towns.

“The further down, the higher the cost of expanding services, but this is what CHUIHUI Care has decided to do and must do.” In order to ensure the smooth progress of service expansion, CHUIHUI Care has developed a special salary system— -No matter the region, equal pay for equal work.

The main purpose of this system is to promote the tilt of service resources to areas below the prefecture-level cities in the interior. These areas where the net outflow of population are also the “hardest-hit areas” for the empty nest elderly. In fact, the resources needed by the elderly in developed cities are easier to obtain.

By the end of 2020, it is expected that CHUIHUI Care’s services will be expanded to 21 provincial-level units, more than 150 cities, and complete urban and rural settlements in some areas.

“One of the more significant problems in the current pension industry is the obvious decentralization. The younger generation does not have a systematic understanding of the pension industry. Moreover, most pension projects still rely on local governments’ livelihood subsidies, focusing on ensuring the basic welfare of the society. The income of personnel is limited, creativity is difficult to stimulate, and the turnover rate is high.” This has also led to the lack of high-quality supply around the elderly in the current society, and the limited professional talents.

Through the exploration and expansion of the service network, CHUIHUI Care popularizes the concept of smart elderly care combining online + offline to more people, breaking people’s inherent cognition of elderly care services, and allowing the elderly to experience more intelligent and Convenient and affordable elderly care services.

When talking about the need to introduce new investment, the CHUIHUI Care team said, “With the intensification of aging and the universality of the empty-nest elderly with characteristics of the times, the home care industry has a bright future, but market education will take time. It takes a period of time to accumulate and settle. From the perspective of the company’s long-term development, strategic investors with industry vision and business synergy capabilities are welcome to be interested in our pension business and seek common future.”

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